Nike Grid – London’s Real Life Board Game
In another bold marketing move, Nike has developed a real life, interactive running game using people and their environments as the game pieces.
Nike has turned the city of London into a game board for a two-week competition called the GRID which the shoe manufacturer hopes will ultimately encourage young people who already jog for exercise to start identifying themselves as “runners.”
The company has broken the city down into its 48 zip codes. Each zip code (or “postal code” as they say in England) has four traditional phone boxes. Players compete by doing runs, which they start by going to one of the phone boxes, dialing a specific number, entering their unique identifier, and then following the instructions they’re given, which send them to other phone boxes in the city.
The game site http://nikegrid.com/ not only outlines the game, and gives the player/team standings etc., it also compiles and displays the results in entertaining and easily digestible visualizations. For example, the latest visualization displays a time-lapse mapping of the runs undertaken so far, colour coded by sex, and point tallies over time. What a fantastic way to foster healthy competition for each challenge, but it also helps keep players integrated in the game with nearly-instant feedback.
Check it out:
Want to know more, hit up the site: http://nikegrid.com/faqs
This looks like a lot of fun; a great way to keep your runs fresh and entertaining.